Privacy Policy

PM Locksmith respects your privacy and is committed to protecting your personal information. This policy explains what information we collect, how we use it, and your rights under the Protection of Personal Information Act (POPIA) of South Africa.

What information we collect

When you interact with our website or contact us, we may collect:

• Your name and phone number when submitted through the quote or contact form.
• The type of locksmith service you require and any details you provide about your situation.
• Anonymous usage data such as page views, device type, and referral source via analytics tools (Google Analytics).
• Ad interaction data collected by Google Ads for campaign measurement and optimisation.

How we use your information

Your information is used only to:

• Respond to your locksmith service request or quote enquiry.
• Arrange service delivery and follow up where necessary.
• Measure and improve the effectiveness of our Google Ads campaigns.
• Improve our website based on anonymous usage data.

We do not sell your personal information. We do not share it with third parties except where required to deliver the service (e.g. Google Analytics / Google Ads as measurement tools).

Google Analytics & Google Ads

This website uses Google Analytics and Google Ads conversion tracking. These tools use cookies and similar technologies to collect anonymous data about how users interact with our site and ads. This data helps us understand which services people are looking for and improve our marketing. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

Google's advertising services are governed by the Google Privacy Policy and the Google Ads data usage policy.

Enhanced conversions (hashed data)

When you submit the quote or contact form, we may send Google an irreversibly hashed (SHA-256) version of the contact details you entered — your name and phone number — so that Google can match a completed enquiry back to the advert that led you to us. This is known as enhanced conversions.

• The hashing happens in your browser before anything is sent, so Google does not receive your name or number in readable form.
• The hashed values are used only to measure which adverts produce enquiries. They are not used to build a profile of you, and we do not use them for any other advertising purpose.
• We rely on your consent for this processing, and you may withdraw it at any time.

If you would prefer that we did not include your details in this measurement, call us on +27 78 780 9046 and we will exclude them.

Cookies

Our website may use cookies for analytics and ad measurement. These are small files stored on your device. You can control or delete cookies through your browser settings. Disabling cookies will not prevent you from using the site but may affect analytics tracking.

Data retention

Contact details and enquiry information submitted through WhatsApp are retained only for as long as needed to respond to your service request. We do not store this data on any server. Analytics data is retained as per Google's standard retention settings.

Your POPIA rights

Under POPIA, you have the right to:

• Know what personal information we hold about you.
• Request correction of inaccurate information.
• Request deletion of your information where applicable.
• Object to the processing of your information.
• Lodge a complaint with the Information Regulator of South Africa.

To exercise any of these rights, contact us at +27 78 780 9046.

Contact

For privacy-related queries, call +27 78 780 9046 or use the WhatsApp contact on our website.